David Lobaugh

David Lobaugh has extensive experience in consumer research, such as shopper segmentation analyses, shopper persona and mindset metrics, price point indicators, cellular traffic-tracking technology and other innovative market and consumer research methodologies. He is the founder and president of August Partners, Inc., which is headquartered in the Greater Atlanta area. The firm works with a broad range of retail property clients in the United States to provide them the fundamental support to incorporate in their development, redevelopment, leasing and marketing plans, plus emerging omnichannel strategies and programs. Recently, the firm has added a new market study methodology, which provides cellular signal, real-world trade area definition, actual visit counts and frequencies and appended demographics, as compared to the more traditional radius approach, which is not as precise. Mr. Lobaugh is a speaker and writer, and has appeared internationally at retailer, developer and broker conferences, as a panelist at ICSC events and at Value Retail News (VRN) national convention sessions where he has served on the program planning committee. He has been a faculty member of ICSC’s Schools for almost two decades, and has taught ICSC Executive Learning course series, and the University of Shopping Centers. He is a contributing writer for Value Retail News and has authored numerous articles for that publication. He is a graduate of the University of Oklahoma.

Mr. Lobaugh will present  "Connect the Dots:  A Big Data Perspective for a Dynamic Industry," on Tuesday, May 23, 1:30 pm - 2:00 pm in the Talent Development Pavilion.